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Women have carved out a leadership role in the cannabis business

Believe it or not, the cannabis plant can be male or female, but it’s the female plant that delivers the most potency. Is there a link between the plant and the fact that women have very quickly taken a leadership role in the first few years of the cannabis industry? Lady Jane Branding is now launching a study with a research group that will be academically rigorous identifying the reasons for the female influence in cannabis. Their founder Jennifer Whetzel reunites with In The Weeds with Jimmy Young at the CWCB Expo in Boston last month…